Art Nouveau Salimbeni

Art Nouveau style was very important to Gucci, and in the 70s and 80s, we produced a collection under their brand combined with the famous “Flora” scarf. It was designed for the american actress Grace Kelly.

Art Nouveau Style

Art Nouveau was born in Paris in France and imperial art transformed into more graceful forms and with flowers took on more pleasant, bright and colorful tones.

What characterizes the Art Nouveau style?

Art Nouveau brought a breath of fresh and light air. The heavy friezes and ornaments of the Empire style survived until the collapse of the European Central Powers. The French Empire of Napoleon III was the first, followed by the Ottoman and Russian Empires. Only the British one survived.

The garlands abandoned the heavy foliage that represented the richness of imperial tastes, but with roses, tulips, irises and delicate vines it took on a more pleasant, more graceful, brighter appearance.

Even before that, it was the French impressionist painters, such as Toulouse Lutrec, Manet, Degas, Renoir, Monet, and others, who included floral images in their paintings.

Followed by many other artists such as sculptors and architects, especially in Europe, who dedicated themselves to embellishing their works with floral images.

Alphonse Mucha was one of the first and greatest artists of Art Nouveau.

For this reason, since the early 1900s, throughout Europe we have witnessed the birth of products with graceful shapes and colored like delicate flowers.

All our frames, boxes and other objects, decorated with hand-painted enamelled flowers, reflect this style which, still today, influences certain products.

For Gucci, in the 70s and 80s we produced various things exclusively and, among other things, the square box with translucent fired enamels on guilloche with hand-painted flowers taken from its famous scarf called “Flora”.

Art Nouveau Collection Style